Wolf River Electric

Wolf River Electric, a provider of residential and commercial electrical services specializing in solar installations, faced challenges with low online visibility and brand awareness. To address this, a comprehensive SEO strategy and targeted social media advertising campaign were implemented. Key actions included thorough keyword research, content optimization, and backlink building, enhancing the website’s performance and authority. Additionally, a focused social media campaign was launched, utilizing competitor analysis to craft effective ads. As a result, the company experienced a remarkable 315% increase in incoming organic leads within a year, significantly improving its online presence and brand recognition.

Client

Wolf River Electric

Strategy

SEO, Web Design, PPC

Industry

Solar

Introduction

Wolf River Electric is a leading provider of residential and commercial electrical services, specializing in solar installations. However, despite their top-tier services, the company struggled with low online visibility and minimal brand awareness. My objective was to transform their digital presence and enhance brand recognition through a comprehensive SEO strategy and social media advertising campaign.

This case study demonstrates how the integration of SEO best practices, coupled with data-driven social media strategies, resulted in increased website traffic, higher search rankings, and more leads for Wolf River Electric.

The Challenge

Wolf River Electric had several issues that hindered its growth:

Limited online visibility: The company was not ranking well for high-intent keywords, limiting its ability to reach prospective customers searching for solar and electrical services.
Lack of targeted content: The website lacked valuable, optimized content, making it difficult to capture organic traffic or build topical authority in the electrical and solar industries.
Underperforming social media presence: Although Wolf River Electric had a presence on social platforms, they weren’t using them effectively to reach their target audience or promote their services.

SEO Strategy for Organic Growth

My SEO approach focused on three core pillars: keyword research, content optimization, and backlink building.

Keyword Research and Optimization

I conducted thorough keyword research to identify high-value keywords related to solar installation and electrical services. The strategy involved:

Identifying commercial keywords: Targeting high-intent search terms such as “solar installation services” and “residential electrical contractors” that had the potential to convert traffic into leads.
Topical authority: Developing a content strategy that focused on educating customers about solar energy benefits and electrical safety. We created blog posts, service pages, and FAQs to cover these topics in-depth.

On-Page Optimization

Once the keywords were identified, I optimized the site’s on-page elements:

Title tags and meta descriptions: Updated with targeted keywords to improve click-through rates (CTR) from search results.
Content enhancement: Added long-form, keyword-optimized content to key pages to help rank for relevant search queries.
Technical SEO improvements: Implemented technical fixes such as improving site speed, optimizing for mobile users, and ensuring proper internal linking, all of which contributed to better rankings.

Backlink Building

To improve domain authority, I developed a backlink strategy that focused on acquiring links from niche-relevant, high-authority websites. This included:

Outreach to industry publications: Securing backlinks from websites in the renewable energy, electrical services, and home improvement sectors.
Local SEO tactics: Building citations and acquiring local backlinks to boost rankings for location-based searches.

Targeted Social Media Advertising

In addition to SEO, I launched a highly focused social media advertising campaign aimed at increasing brand awareness and driving traffic to the website.

Competitor Analysis and Ad Creation

I researched competitors’ successful ad creatives to understand what messaging and visuals resonated with the target audience. Based on this analysis, I crafted:

Custom ad copy: Focused on Wolf River Electric’s unique selling propositions (USPs) like “affordable solar installations” and “trusted electrical services.”
Niche targeting: Used demographic and behavioral data to create specific audience segments, ensuring that ads were shown to people most likely to need solar installations or electrical services.

The Results

Using strategic keyword targeting, powerful backlinking, and other optimization techniques, I demonstrated the effectiveness of my approach, enhancing the company’s online visibility and considerably strengthening its brand power.

Ultimately, the campaign was a triumph, showcasing the power of excellent marketing to drive successful outcomes for businesses. While increasing brand awareness through social media ads. Utilizing SEO strategies in conjunction with CRO tactics, resulted in a substantial 315% increase in incoming organic leads over a one-year time frame.