Midnight Customs

At Midnight Customs, we transformed a new auto customization startup into a local powerhouse—$20,000 profit in 90 days for a brand new brand specifically with organic traffic (NO ADS RAN) using purely organic automotive SEO strategies.

Client

Midnight Customs

Strategy

SEO, Web Design, Email Marketing

Industry

Ecommerce

SEO Strategy for Organic Growth

Laser-Focused Keyword Research

They listed seed keywords like “paint protection film near me” and “auto window tinting Miami.” Tools like SEMrush identified low-competition gems (e.g., “vinyl car wraps Jacksonville Florida” at 30 monthly searches). Competitor analysis revealed gaps: they reverse-engineered rivals’ top-performing terms and prioritized mid-funnel keywords with purchase intent.

Conversion-Optimized Landing Pages

Each service page (e.g., ceramic coating, PPF installations) had a single target keyword, 3-4 secondary terms, and FAQs ripped from “People Also Ask.” CTAs like “Get a Free Estimate” sat alongside galleries of past work. They even added pricing tables to pre-qualify leads—no fluff, just intent-driven content.

Technical SEO Overhaul

Schema markup tagged services (article, FAQ, local business) to boost crawlability. Breadcrumbs clarified site hierarchy (Home > Services > Vinyl Wraps). Page speed hit top scores, and internal links guided users seamlessly. Result? Google ranked their pages faster, especially for location-specific queries.

Local SEO Domination

Their Google Business Profile (GBP) embedded keywords: “car wraps in Jacksonville Florida” packed the description. They posted weekly service highlights, linked GBP to socials, and embedded a Google Map. Over 300 local citations (Manta, HotFrog) cemented NAP consistency. Soon, “vinyl wraps near me” searches pinned them in the Map Pack’s top 3.

Tracking & Iterating

SEMrush tracked keyword jumps. GBP interactions (directions, calls) spiked 200% as local trust grew. They doubled down on city-specific content—avoiding broad “Florida” keywords to crush lower competition.

The Results

midnight customs leads