At Midnight Customs, we transformed a new auto customization startup into a local powerhouseâ$20,000 profit in 90 days for a brand new brand specifically with organic traffic (NO ADS RAN) using purely organic automotive SEO strategies.
Client
Midnight Customs
Strategy
SEO, Web Design, Email Marketing
Industry
Ecommerce
They listed seed keywords like âpaint protection film near meâ and âauto window tinting Miami.â Tools like SEMrush identified low-competition gems (e.g., âvinyl car wraps Jacksonville Floridaâ at 30 monthly searches). Competitor analysis revealed gaps: they reverse-engineered rivalsâ top-performing terms and prioritized mid-funnel keywords with purchase intent.
Each service page (e.g., ceramic coating, PPF installations) had a single target keyword, 3-4 secondary terms, and FAQs ripped from âPeople Also Ask.â CTAs like âGet a Free Estimateâ sat alongside galleries of past work. They even added pricing tables to pre-qualify leadsâno fluff, just intent-driven content.
Schema markup tagged services (article, FAQ, local business) to boost crawlability. Breadcrumbs clarified site hierarchy (Home > Services > Vinyl Wraps). Page speed hit top scores, and internal links guided users seamlessly. Result? Google ranked their pages faster, especially for location-specific queries.
Their Google Business Profile (GBP) embedded keywords: âcar wraps in Jacksonville Floridaâ packed the description. They posted weekly service highlights, linked GBP to socials, and embedded a Google Map. Over 300 local citations (Manta, HotFrog) cemented NAP consistency. Soon, âvinyl wraps near meâ searches pinned them in the Map Packâs top 3.
SEMrush tracked keyword jumps. GBP interactions (directions, calls) spiked 200% as local trust grew. They doubled down on city-specific contentâavoiding broad âFloridaâ keywords to crush lower competition.
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