Transformed Ethical Energy Solar digital presence by overcoming an outdated website, poor search rankings, and untapped local SEO potential. Through an innovative website overhaul and strategic SEO enhancements, we skyrocketed their organic traffic by an astounding 417%, boosted impressions by an impressive 404%, and secured the coveted #1 spot in local map pack rankings for crucial keywords. This powerful transformation resulted in a significant surge in leads and phone calls, driving substantial business growth and resulting in a 2+ million revenue increase for the year.
Client
Ethical Energy Solar
Strategy
SEO, Web Design, CRO
Industry
Solar
Ethical Energy Solar is a pioneering company that’s lighting up the way to renewable energy solutions. Committed to providing clean, efficient, and affordable solar power, they are changing the landscape of energy consumption one rooftop at a time. As a trusted source for solar energy systems, they have earned a reputation for their exceptional service and high-quality products.
However, like many innovative companies in niche markets, Ethical Energy Solar faced a common challenge – visibility. While they were leading the charge in the solar energy sector, their digital presence wasn’t reflecting their industry stature.
Ethical Energy Solar’s website was outdated, both in terms of design and technical structure. It struggled to rank for competitive search terms in the highly specialized renewable energy sector. The site lacked the content necessary to establish the company as an industry authority and to attract different levels of potential customers, from those researching solar energy to those ready to make a purchase.
Additionally, the technical SEO of the site had several shortcomings, including:
To help Ethical Energy Solar stand out in an increasingly competitive market, I needed to dramatically improve both their organic search visibility and overall website performance.
I led a multi step strategy focused on two key areas: website redesign and SEO optimization. This plan not only aimed to improve the site’s visual appeal and usability but also to boost organic traffic through a targeted SEO approach.
First, I worked closely with the design and development teams to craft a modern, intuitive site that would showcase Ethical Energy Solar’s brand identity and innovative solar solutions. We aimed to create a user-friendly design that prioritized easy navigation and a seamless browsing experience. Key steps included:
The next step was to implement a robust SEO strategy focused on both on-page and off-page tactics. This strategy was carefully developed after performing a thorough website audit and competitor analysis.
Through extensive keyword research, I identified high-value keywords aligned with Ethical Energy Solar’s business goals. Our approach focused on two distinct content types:
Top-of-the-funnel (TOFU) content: I developed educational content about solar energy, renewable energy benefits, and government incentives. This served to attract visitors looking for general information and built Ethical Energy Solar’s topical authority. We targeted long-tail keywords like “how solar energy works” and “benefits of renewable energy,” helping capture informational searches.
Mid-to-bottom-of-the-funnel (MOFU/BOFU) content: I produced commercial content tailored to prospective customers in the decision-making stage. Keywords like “best solar energy provider” and “cost of solar panels” were targeted to attract potential buyers. This content was designed to increase conversions by addressing specific customer pain points and emphasizing the company’s value proposition.
We improved the website’s technical SEO performance by:
To capitalize on local search traffic, I optimized Ethical Energy Solar’s Google My Business (GMB) profile, ensuring that business information such as hours, services, and location were accurate and comprehensive. Additionally, we targeted location-specific keywords like “solar installers near me” and “best solar energy company [city]” to enhance local search visibility. Our local SEO efforts included:
We also focused on acquiring authoritative backlinks from renewable energy blogs, industry publications, and niche-related websites. This bolstered Ethical Energy Solar’s domain authority and improved rankings, particularly for mid-to-bottom-of-the-funnel keywords. Key initiatives included:
+417% Increase in Organic Traffic: Through targeted content and keyword optimization, we saw a dramatic increase in organic traffic. This resulted in 78 form submissions directly from organic search (compared to 7 from previous period), representing a significant boost in lead generation.
+126% Increase in Clicks & +404% Increase in Impressions: Google Search Console reported a significant improvement in clicks and impressions, indicating stronger visibility and engagement across relevant search queries.
+9 Increase in Domain Rating: Our focused backlink acquisition efforts resulted in a notable improvement in domain rating, further strengthening the company’s authority in the renewable energy sector.
The cherry on top was optimizing the website for local SEO. By incorporating location-specific keywords and creating geo-targeted content, we made the website more discoverable to local searchers. Helping Ethical Energy Solar rank number 1 locally in the map pack for multiple keywords.
This resulted in an increase in website clicks and phone calls overall as well with a 22% increase from the previous period.
Hi, I’m Ricardo! 
I’m a freelance SEO consultant helping businesses grow organically online!
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