Wolf River Construction

Transformed the digital presence of Wolf River Construction, a newly launched sub-branch of Wolf River Electric, by building a website from the ground up and executing a comprehensive SEO strategy. Achieved top rankings for essential service keywords like “roofing services MN” and “home additions contractor MN,” while also securing the #1 spot for popular informational queries such as “how much roof sag is acceptable.” Local SEO optimization and Google My Business enhancements significantly increased local search visibility, leading to a substantial boost in inquiries and leads for this brand-new branch.

Client

Wolf River Construction

Strategy

SEO, Web Design, CRO

Industry

Construction

Introduction

Wolf River Construction, a newly established sub-branch of Wolf River Electric, specializes in roofing, siding, window installation, home additions, insurance claims, and house design plans. As a trusted home builder in Minnesota, they needed a strong online presence to reach potential customers and showcase their range of services. With no existing website, they faced the challenge of launching their digital presence from the ground up, ensuring it was competitive in a saturated market.

The Challenge

As a brand-new sub-branch, Wolf River Construction had no online presence. They needed a website that would not only attract visitors but also convert them into clients. Key challenges included:

Building a website from scratch that would effectively highlight their services and engage potential customers
Targeting high-intent keywords for bottom-of-the-funnel (BoFu) services like roofing, siding, windows installation, and home additions
Creating educational content for top-of-the-funnel (ToFu) searches to drive traffic and build brand authority
Establishing domain authority and increasing visibility in a highly competitive construction industry
Improving local search rankings to attract customers within their service area

SEO Strategy

I developed and executed a comprehensive strategy focused on creating a high-performing website, optimizing for search engines, and building authority within the construction industry.

Website Creation and Design

Starting from scratch, I designed and developed a modern, user-friendly website for Wolf River Construction. The goal was to:

Create a clean, responsive design that highlighted the company’s services and showcased their expertise.
Improve user experience with easy-to-navigate pages that allowed users to quickly find services like roofing, siding, and home additions.
Implement conversion rate optimization (CRO) techniques, such as strategically placed calls-to-action (CTAs) and optimized contact forms, to guide visitors down the sales funnel and increase inquiries.

Keyword Research and Content Development

To drive traffic and generate leads, I performed thorough keyword research targeting both BoFu and ToFu keywords:

Bottom-of-the-funnel (BoFu) keywords: Focused on high-conversion keywords such as “roofing services in Minnesota” and “home additions contractors MN.” These pages were optimized to attract users ready to make a purchasing decision.
Top-of-the-funnel (ToFu) keywords: I wrote educational content targeting popular search queries like “how much roof sag is acceptable” and “how much does it cost to build a house in MN.” These articles helped establish Wolf River Construction as a trusted resource and ranked #1 for these queries, attracting a broad range of potential customers.

Internal Linking and SEO Architecture

To ensure the website was optimized for search engines and user experience:

Implemented an internal linking structure to connect service pages with blog content, improving site crawlability and increasing engagement.
Optimized meta tags and headers for all pages, ensuring they were aligned with relevant keywords to boost organic rankings.
Built a content hierarchy that made it easy for users and search engines to navigate the site.

Backlink Building and Domain Authority

To increase Wolf River Construction’s domain authority and improve search engine rankings:

Executed a targeted backlink-building strategy that involved securing links from reputable industry websites, blogs, and directories.
Monitored the backlink profile to ensure all acquired links were high-quality and relevant, which significantly boosted the site’s domain authority.

Local SEO and Google My Business Optimization

Since local search visibility was crucial for Wolf River Construction, I focused on optimizing their local presence:

Created and optimized their Google My Business (GMB) profile to ensure accurate business information, such as hours, location, and services, was displayed to potential customers.
Targeted local keywords like “roofing contractor near me” and “siding installation MN,” ensuring Wolf River Construction appeared in local search results.
Created geo-targeted landing pages to capture local search traffic and increase relevance for users in specific areas.

GTM Remarketing and Facebook Pixel Integration

To enhance the effectiveness of their marketing efforts:

Implemented a Google Tag Manager (GTM) remarketing tag for Google Ads, enabling Wolf River Construction to target previous website visitors and boost conversions.
Integrated a Facebook Pixel for retargeting campaigns, allowing them to re-engage users who had interacted with their website but hadn’t yet converted.

The Results

New Website Created: Designed and developed a user-friendly, SEO-optimized website from scratch, providing an online presence that effectively showcases Wolf River Construction’s services.
Keyword Rankings: Achieved top rankings for bottom-of-the-funnel keywords like “roofing services MN,” “window installation MN,” and “home additions contractor MN.” Additionally, Wolf River Construction now ranks #1 for highly searched top-of-the-funnel terms such as “how much roof sag is acceptable” and “how much does it cost to build a house in MN.”
Increased Domain Authority: Through strategic backlink acquisition, the domain authority of the site improved significantly, boosting credibility and search visibility.
Google My Business Optimization: Enhanced local SEO by fully optimizing their Google My Business profile, leading to increased local search rankings and more leads from the area.