Want a B2B SEO consultant who actually understands your ICP and brings in high quality leads? Whether you want to capture bottom-funnel traffic, influence pipeline with the right keywords, or stop wasting budget on leads your sales team can’t close, I provide the expertise without the agency bloat. No more traffic reports that mean nothing, hello qualified pipeline. Let’s turn SEO into a revenue channel.
Some Clients I’ve worked with
B2B SEO is search engine optimization built specifically for how businesses buy from other businesses. A B2B SEO expert focuses on strategies that address multi-stakeholder buying committees, complex evaluation processes, and sales cycles that stretch across months.
Hiring a B2B SEO consultant who gets high intent buying behavior, you’re investing in someone who can map content to every stakeholder in the buying committee and every stage of your pipeline.
Enterprise deals involve 6-10 decision makers on average, each with different priorities and search behaviors. A B2B SEO expert builds content strategies that speak to the CFO researching ROI, the VP evaluating implementation complexity, and the end-user comparing features. Instead of optimizing for a single persona, you get SEO that influences the entire buying committee across their individual research journeys.
Most agencies celebrate ranking improvements while your sales team struggles with unqualified leads. As a B2B SEO consultant, I optimize for pipeline metrics that actually matter. Targeting account engagement, opportunity acceleration, and deal velocity. You’ll see how organic search influences opportunities at every stage, from initial awareness through closed-won deals.
High-intent comparison keywords, alternative pages, and solution-specific content drive the prospects your sales team wants to talk to. Knowing the difference between informational traffic and evaluation-stage searches from buyers with budget and authority.
I integrate SEO with your CRM, attribute organic touchpoints to opportunities, and align content with your ABM target accounts. When your sales team sees which prospects researched specific topics before booking demos, SEO becomes a pipeline intelligence tool, not just a traffic channel.
My name is Ricardo Rodriguez and I’m an SEO consultant specializing in helping B2B companies turn organic search into a predictable revenue channel.
I know what works for complex B2B sales cycles, what doesn’t, and how to navigate the specific challenges of multi-stakeholder buying committees.
The best B2B SEO experts think like revenue marketers, not just SEO specialists. Every piece of content should map to a specific keyword cluster, a stakeholder in your buying committee, and a pipeline stage (awareness, consideration, evaluation). If you can’t articulate how a page influences opportunities, it’s just content for content’s sake.
75% of B2B buyers now prefer a rep-free sales experience, meaning they’re doing extensive research before ever talking to your team. If you’re not showing up in search results when decision-makers are actively researching solutions, your competitors are getting the first conversation.
There’s no one-shoe-fits-all SEO strategy. Although there are some B2B SEO Consulting services I provide, see below. 👇
I research keywords across every stage of your sales cycle, from early-stage problem awareness to vendor comparison searches. This includes mapping search intent to specific buying committee roles and identifying the high-value, low-competition terms your competitors are missing. You'll get a prioritized roadmap of keywords that align with how your target accounts actually research and evaluate solutions while building topical authority.
I ensure your site is optimized for both traditional search engines and AI-powered answer engines like ChatGPT, Perplexity, and Google's AI Overviews. This includes implementing structured data that helps AI models cite your content, optimizing for featured snippets and zero-click answers, and ensuring your technical foundation supports maximum visibility across all search interfaces.
I secure placements in industry publications, contribute thought leadership content, and leverage partnerships that your target accounts actually read. Building authority and relevance that help increase visibility in both Ai search and traditional search.
B2B conversions aren't just about getting more form fills, they're about qualifying the right accounts. I optimize conversion paths, implement progressive profiling, and design form strategies that filter out bad-fit leads while making it frictionless for your ICP to engage. This includes A/B testing CTAs, offer optimization, and conversion tracking that ties back to pipeline.
Result: Increased Organic Traffic by 417% | Generated +$1 Million In Organic Revenue ️🔥
Result: Increased Organic Traffic by 95% 🚀
Result: 315% increase in incoming organic leads within a year 📧
I start by analyzing your existing organic presence, technical foundation, and how your content maps to your buyer journey. This includes identifying gaps in your keyword coverage, technical issues blocking visibility, and opportunities your competitors are capitalizing on.
We identify the exact search terms your ideal customer profile uses at each stage of their buying process. This means understanding the different search behaviors of each stakeholder in the buying committee and mapping content to their specific needs and concerns.
Your content needs to perform across both Google and AI-powered search interfaces like ChatGPT and Perplexity. I implement structured data, optimize for featured snippets, and ensure your brand gets cited when prospects ask AI tools for recommendations. This dual optimization approach means you're visible no matter how your target accounts research solutions.
Content creation and technical improvements happen in sprints aligned with your sales priorities. I work directly with your sales and marketing teams to ensure SEO supports active pipeline, target account campaigns, and sales enablement needs. Every piece of content is built to either generate qualified leads or help sales close existing opportunities.
Driving traffic means nothing if it doesn't convert into qualified opportunities. I continuously test and optimize conversion paths, CTAs, and form strategies to improve lead quality while reducing friction for high-fit accounts. You'll see regular reporting on how organic search influences pipeline, which content assets support deal progression, and where to double down for maximum revenue impact.
Learn more about SEO strategies or major shifts like algorithm updates.
Look for someone who talks about pipeline influence and revenue metrics, not just rankings and traffic. Ask to see case studies showing how they’ve impacted qualified lead generation and sales cycles, and whether they understand your specific buying committee dynamics. B2B SEO is a long game that requires integration with your entire go-to-market strategy.
SEO should inform your entire content strategy, from thought leadership to product messaging, by revealing what your target accounts actually search for. Connect your SEO data to your CRM so you can see which organic touchpoints influence opportunities and share these insights with sales.
Align keyword targeting with your ABM campaigns, product launches, and sales enablement priorities rather than treating SEO as a separate channel.
Absolutely, PR and SEO are natural complements in B2B. Earned media placements in industry publications build both brand authority and high-quality backlinks that improve your search rankings.
Strategic thought leadership, speaking opportunities, and bylines get you in front of your target accounts while strengthening your domain authority and visibility across search and AI answer engines.
The biggest mistake is optimizing for traffic volume instead of user quality. Ranking for high-volume keywords that attract the wrong buyers wastes budget and frustrates sales teams.
Many companies also ignore bottom-funnel content like comparison pages and alternatives, leaving money on the table when prospects are actively evaluating vendors. Finally, treating SEO as separate from sales and marketing creates silos that prevent you from seeing how organic search actually influences pipeline and revenue.
Hi, I’m Ricardo! 
I’m a freelance SEO consultant helping businesses grow organically online!
→ Book a free discovery call today!
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